Colourism is based against dark skin tone as we all know , that views white skin as the ultimate ideal. Its so wide that over 90% of Indian women subscribe to skin lighting as a high need area.
And guess who is profiting the most??
10billion dollar fairness industry. So what’s the deal with colourism??
Where did it start?
In ancient India black was the new black. However the idea that white is pure and therefore myth of superiority was started by Aryans… permeated by the British and spread through globalisation and the media.
This cemented our obsession with fair skin. Today everyone from our family to celebrities tell you that you won’t be able to get married if you are not fairer don’t find a job and physically combust if you are dark.
We have been conditioned to believe this so people are willing to try almost anything for that “nikhri tuacha”.
Whats the actual cost of colourism?
HOME REMEDIES
Like charity, colourism begins at home itself. Dadi ji encourages you to put a weeks worth of groceries on your face to make you feel like light bulb.
FAIRNESS CREAMS
The kinda cocktail you would never want to order. Fairness creams are filled with dangerous steroids and mercury and long term use may cause permanent pigmentation, liver damage and also skin cancer.
These products are banded from many countries but India continues to look bright using it may be…
Soooo… fair and lovely = unfair and not at all lovely….
SPA AND POLOUR
Spa and polours are the same use expensive products on your skin with can almost peel off your skin or burn it and name it as “Kashmir ki kalli” is a total waste , and here you end being broke for years and without food may be. Most of these treatment won’t alter you skin tone for that you have to alter your DNA. All those post facial look may feel real but its mostly phycological.
DOCTORS AND CLINICS
You can zap your face with laser get it peeled and inject yourself with un pronounceable vitamins…All of which target the melanin in your skin and can cause a lot of health problems coz of drugs…
I hope you liked it share your views on colourism on the comment section bellow.
THANK YOU